VP Of Marketing At Anheuser-Busch Wanted To ‘Evolve’ Bud Light Beyond Frat Boy Image

VP Of Marketing At Anheuser-Busch Wanted To ‘Evolve’ Bud Light Beyond Frat Boy Image

Ralph discusses possibly the biggest marketing blunder of the year as the Vice President Of Marketing at Anheuser-Busch Alissa Heinerscheid attempts to explain her reasoning behind the highly controversial partnership between Bud Light & Transgender Actress Dylan Mulvaney, claiming she was looking to “evolve” the Bud Light brand away from its frat boy & “out of touch” imagery.

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Kern County Animal Shelter Needs Your Help

Kern County Animal Shelter Needs Your Help

Carrie Zaninovich, volunteer for the Kern County Animal Shelter, discusses how you can help the shelter by fostering dogs. KERN Radio · Kern County Animal Shelter Needs Your Help

Rosemary’s Reopens After Break-In

Rosemary’s Reopens After Break-In

Manager of Rosemary’s Creamery discusses most recent break in, in which the thieves stole copper wire. KERN Radio · Rosemary's Reopens After Break-In

Shafter High School Football Swindled For Second Year In A Row

Shafter High School Football Swindled For Second Year In A Row

TRBS Host Ralph Bailey further analyzes the injustice that occurred during the Shafter High School playoff game against Madera Torres High School where a bad call on the final play cost the Generals their undefeated season. Then Ralph briefly talks about last night’s Monday Night Football matchup between the Philadelphia Eagles & the Kansas City…