BUSINESS PROFILE: Nail Bar takes a lavish approach to customer service

BUSINESS PROFILE: Nail Bar takes a lavish approach to customer service

Erica Arias knew that she wanted to invest in something, but finding the right investment had proven to be a challenge.

That was until a trip to Los Angeles with her sister-in-law, Blanca Giacoman, who is also her business partner, provided inspiration for something familiar, but with a differentiating flair. 

“My sister-in-law said ‘hey let’s go to this nail spa,’’ Arias said. “So we went and I told her that I wanted to invest into something, and I said why don’t we do something like this.” 

At that moment the idea for Liv Lav Nail Bar (think Live Lavishly) was born. It took nearly to plan and design the concept around their California Avenue store, but the nail spa is now open as a new part of the sprawling Mercado Latino complex in east Bakersfield. 

Giacoman handles the cosmetology part of the business, while Arias works on the marketing and customer experience. 

“We wanted to be different, we wanted to have a royalty experience,” Arias said.  

Forget the traditional ideas about a nail salon with this place, because you will high-back chairs, porcelain tubs for pedicures, a nail bar, hip lighting and music that infuse energy into the business that makes for a unique experience, and that’s exactly what Arias and Giacoman wanted. 

“The idea is to give more of a lavish experience at an affordable price,” Arias said. 

An example of that pricing is aimed at men, who may not be the traditional nail spa client, but who offer a key opportunity for the business. For $50 a man would receive a hand and foot detail that features epsom salt soak, file and shaping of the nails, cuticle softening lotion, cuticle trim, moisturizers, golf ball foot and calf massage, hot towel wrap, paraffin dip, cuticle oil and on and on it goes. 

For anyone walking into the business for the first time it’s the high-back chairs, which reach 7-feet tall, that makes for a striking visual. Customers are also treated to mimosas as part of the treatment, but Arias says its the entire experience that sets the business apart. 

On a Thursday afternoon Maria Soto stopped by for a pedicure and was impressed with her first experience. 

“I mean it was beautiful,’’ said Soto, who came on the recommendation of her mother. “I thought let me give them a try and here I am.”

That’s exactly the sort of feedback that Arias was looking for. 

For more information about Liv Lav Nail Bar visit their website: https://livlavnailbar.com

Latest Blogs

Teri Goldner On Zack Scrivner & Her Bee Predicament

Teri Goldner On Zack Scrivner & Her Bee Predicament

Former Magistrate Judge Teri Goldner joins Ralph Bailey as they have plenty to discuss around what will happen with Kern County Supervisor for District 2 Zack Scrivner after his alleged suicidal episode last week, & Teri talks about how a colony of bees are causing her issues at home. KERN Radio · Teri Goldner On…

BC’s Todd Hansen Talks BC Athletics Spring BBQ

BC’s Todd Hansen Talks BC Athletics Spring BBQ

The Ralph Bailey Show talks with the head of Athletics Community Relations for Bakersfield College Athletics, Todd Hansen about the Renegades upcoming Spring BBQ & SAAC Awards going on May 1st at 5 PM on the BC campus in front of the Gym. KERN Radio · BC's Todd Hansen Talks BC Athletics Spring BBQ

TRBS Dives Into The South Dakota Governor’s Horrific Dog Shooting Story

TRBS Dives Into The South Dakota Governor’s Horrific Dog Shooting Story

The Ralph Bailey Show attempts to dissect the incredibly shocking story from South Dakota Governor Kristi Noem’s new book about killing one of her rambunctious puppies that she deemed to be too out of control to handle. KERN Radio · TRBS Dives Into The South Dakota Governor's Horrific Dog Shooting Story

Veterans Discuss Honor Flight Kern County

Veterans Discuss Honor Flight Kern County

Veterans Marsha Furman and Johnny Person discuss their recent trip on Honor Flight Kern County and what it meant to them. KERN Radio · Veterans Discuss Honor Flight Kern County – Marsha Furman KERN Radio · Veterans Discuss Honor Flight Kern County – Johnny Person